About NuTerra

NuTerra is located in St.Ignace de Stanbridge, Quebec. Established in 2007, the company is operated by Lloyd Lovett.

Born in Sherington, Quebec in 1960, Lloyd moved to St-Blaise, Quebec when he was 10. During his teenage years, Lloyd worked part-time in the winters and full-time in the summers on a dairy farm.

“Looking back it was the best experience I could have had,” recalls Lloyd. “I learned so much about animals, growing crops, operating and repairing machinery—the list is endless.”

In 1978, at the age of 18, Lloyd moved to Ontario to take a job at King City Containers Ltd., a lumber yard in King City that was owned by Northway Forwarding Ltd., a Montreal-based freight company. Several years later, after working hard and paying his dues, Lloyd purchased King City Containers Ltd. Seven years after that, he purchased a 50% interest in Northway Forwarding Ltd.

In 2003 Lloyd was introduced to a new lime-based crop-farming product that was originally conceived by a Jesuit priest who lived in France.

“Up until then, the only option farmers had for spreading lime on their fields, was a 60-mesh version, which would take anywhere from one to four years for the soil to absorb,” Lloyd states. “The Jesuit priest proposed that if the lime could be pulverized into a much finer form, the soil would be able to absorb it quicker. He was right.”

The lime-based crop-farming product Lloyd learned about that day was 400-mesh and, as government-testing would prove, could be absorbed by the soil in just seven days.

Convinced of the product’s merits, Lloyd, and two others partners, bought the company. In 2003, Lloyd bought the other two partners out, to become the sole owner. He renamed the company NuTerra, and renamed the product Terracron400.

Today farmers in Quebec and Ontario rely on Terracron400 to improve the health of their soil and producer greater crop yields.